Head over to the Careers site editor and go to SEO and sharing. If you are using Recruitee to create your job posting, changing the meta title and meta description is quite simple. Sometimes, an essential skill listed in the job description gets a larger search volume than the job title itself, then you can include this in the meta description to ensure maximum reach. The meta title of the page should include the job title, location, and name of the company. It makes sense: Google search algorithms place a lot of importance on title keywords. It is important to recognize which keyword is likely to get the most search traffic and base the title of your job page around that keyword. Now it’s time to actually finish your job page within your CMS or ATS. Step 4 - Choose where to insert the keywords This would mean you are not including the right terms and keywords, and your page is going to be ignored. If someone is looking for a remote content marketer role, you wouldn’t want your job post for content analyst in Amsterdam to show up in the first position. Think of what a candidate will look for on Google. When choosing the keywords, you also have to keep in mind search intent. Now you have all these keywords and you are ready to go and write your job posting. Once you have identified the search volume each required skill will likely receive, you can then take steps to optimize your job page to get as much relevant search traffic as possible. This keyword seems to get 10 searches per month on Keyword Planner, so is there a keyword that has more searches and is still relevant to the skill you want to target? Ideally, the keywords you will pick will have high SV and low competition, so there will be more chances of ranking high.įor example, if you enter “ Amazon web services experience” into the tool you are using, you will get similar searches and results. Using one of the keyword tools mentioned above, you will be able to recognize how many searches each of these terms have, including related terms that might be more popular. So let’s imagine that these are three of the required skills for a web developer: You can use multiple free keyword research tools to identify the search volume for each keyword, including Google Keyword Planner, Answer The Public, and Keywords Everywhere. This way you can decide which keyword would work best depending on searches. This metric shows how many searches a certain keyword gets monthly based on location. Now you have a list of all the terms you want to target, it’s time to check whether these keywords will bring traffic to your page by looking at the Search Volume (SV) for each of these terms. Step 2 - Check the Search Volume for all relevant terms What keywords are they targeting, what do they include in their job description? Take note as it can give you some insights into what candidates are searching for and help structure your keyword research. If you don’t know where to start, you can look at what competitors are doing. This list will help guide your keyword research. Ask the hiring manager to list all the skills and attributes they will like the ideal candidate to possess. Keep in mind the role, including the actual title, location, and preferred candidate skills. The first thing to do is create a list of terms relevant to the job position. Step 1 - Prepare a list of relevant terms Read the four steps recruiters can use to do SEO keyword research for job postings and find popular terms to target their ideal applicants through Google search. To do so, you need to target the right job description keywords. However, by utilizing Search Engine Optimization to make your job page appear in the right search results organically, you can always be sure to be found by potential recruits. If your website doesn’t naturally pull in large amounts of traffic, simply publishing the job opening on your careers site isn’t enough. Imagine that a hiring manager has just come to your desk and asked you to find a new web developer, despite having no budget for posting to paid job sites.
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